September, October and November 2013 Academic & Specialist Media & Reportage

Persuasion: History, Theory, Practice George Pullman


Paperback | Sep 2013 | Hackett Publishing | 9781603849982 | 432pp | 230x155mm | GEN | AUD$48.00, NZD$59.99
Hardback (B306) | Sep 2013 | Hackett Publishing | 432pp | 230x155mm | GEN | AUD$65.00, NZD$79.99

This text shows how persuasion works and provides specific, detailed strategies for honing argumentative and critical thinking skills. It includes a detailed overview of the traditional canons of rhetoric along with updated versions for contemporary communication practices.